Female Urination Devices Market Assessment, By Type [Disposable, Reusable], By Material [Silicone, Plastic, Paper], By End-user [Public, Commercial, Personal], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F (2024)

Female Urination Devices Market Assessment, By Type [Disposable, Reusable], By Material [Silicone, Plastic, Paper], By End-user [Public, Commercial, Personal], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F

Global female urination devices market is projected to witness a CAGR of 10.18% during the forecast period 2024-2031, growing from USD 2.72 billion in 2023 to USD 5.91 billion in 2031. Factors such as lack of accessibility of washrooms and prevalence of dirty public toilets during travels, urgency in urination, rise in number of urinary tract and vagin*l infections, and consumers’ preference for maintaining personal hygiene and utility in healthcare sector for the collection of urine samples for medical tests, and eco-friendly and portable female urination solutions are helping in boosting the growth of the market. Moreover, rising consumers’ awareness regarding potential risks from urinating in unhygienic washrooms or controlling themselves from peeing for long hours is further fueling the growth of the market.

The market is witnessing a rising trend in developing economies due to the rising working-women population and generosity towards hygienic and convenient travel solutions. Consumers prefer purchasing such devices through online retail channels and e-commerce platforms, which has made them more accessible, driving the growth of the market.

Manufacturers are introducing ergonomic and foldable female urination devices that can easily fit into women's pockets and purses, making it an accessible option to carry it everywhere with them and use it wherever required.

For instance, Pee Sport spread awareness of the utility of its latest female urination devices, Pee Funnels and Pee Bottles, in September 2023. Pee funnels are a pocket-sized solution by the brand which are compact and can be easily put into a purse. PeeSport’s Pee Bottles are like personal and portable washrooms, which can be used anywhere, be it a car, tent, or bed. They are designed to be sealed securely, ensuring no leakage or unpleasant odor. Moreover, they are washable and can be cleaned whenever required without any foul smell. Thus, the company's versatility of pee bottles makes them a preferred choice for consumers.

Reusable Pee Funnels to Dominate the Market

Reusable female urination devices and pee funnels are gaining popularity due to cost-effectiveness as consumers do not need to spend on disposable solutions by purchasing one product that can be used multiple times. Moreover, reusable female urination devices reduce wastage and are sustainable solutions over single-use devices. Additionally, they are more durable and comfortable as they provide an effective solution for consumers.

In April 2022, Busch Light, a brand of Anheuser-Busch Inc. launched its latest campaign, ‘Save a Tree, Pee in a Busch,’ with a product line that consisted of the latest pee funnel kit. The kits were launched in black and blue color for USD 20. The brand witnessed that while traveling, people tend to pee near the trees, which make the trees vulnerable to various diseases, nutrient loss, and pests. Thus, the brand launched its limited-edition Pee in a Busch funnel kit, which is a reusable and washable solution for peeing. Additionally, the brand aimed to plant 5,000 trees under the campaign.

Rising Urinary Tract Infections Surging Demand

Urinary tract infection happens due to the entry of bacteria into a female’s urinary tract due to the usage of dirty and unhygienic public washrooms. According to the survey of Chronic UTI Australia Inc., UTI affects approximately 85 percent females, which is around 404 million people globally, each year.

Thus, the female urination devices are handy for women to maintain their hygiene and avoid contacts while using the public restrooms. One of the symptoms of UTI is urinary urgency and frequency. As a result, females need a solution which solves their problem of frequent urination providing them comfort. Whether being outdoors, traveling or facing a lack of access to clean and hygienic restrooms, the female urination devices can cater to the problem of the consumers. Thus, a surge in demand for female urination devices can be witnessed to address the problem of urine urgency among the UTI patients.

As per the report of WebMD LLC in January 2023, UTI is a common issue leading to at least 8 million visits of infected patients to various healthcare facilities in the United States each year. Additionally, the report coined that 20 percent of women suffered UTI at least once in their lifetime.

Convenience in Medical Testing to Drive the Growth

Female urination devices have seen a surge in the market as they are a convenient option for conducting medical tests like urine sample collection for examinations such as urinalysis, drug screenings, or pregnancy tests.

They provide convenience to healthcare workers in hygienic collection of the urine samples of pregnant women and other patients who cannot move from the bed. It helps in preventing the contamination of sample and allows the patients to directly pee into the container with the help of the urination devices.

For instance, Abbi Jones, invented one of the first disposable pee funnels in March 2021, called, EcoPi. The aim behind the launch was to make it convenient for the pregnant women to monitor their health and maintain their personal hygiene. EcoPi is a paper pee funnel which has been designed, keeping in mind the inconvenience faced by the pregnant women to urinate and address the issue of difficulty in gathering their urine sample preventing the fallouts. Thus, the product made the lives of both, nurses and patients easier for the collection of samples, driving its demand in the healthcare sector.

Traveling to Drive the Growth of the Market

Urinary urgency during travel is one of the major concerns for a female traveler. They have to either wait for long hours to find a clean toilet during a road trip or manage to pee in open, or at filthy washrooms which are unhygienic and might cause UTIs and other diseases.

These funnels allow the women to urinate while standing, eliminating the contact with unsanitary restroom facilities. Thus, these female urination devices provide hygienic, quick, and convenient solution to the consumers, to help them experience a comfortable journey without taking a stress of peeing at an uncomfortable place.

Thus, various companies are launching female urination devices to address and solve problems for female travelers. For instance, Awkward Essentials announced the launch of Mainstream in December 2021. It is a disposable pee funnel which helps females to enjoy a comfortable trip. The product comes in a packaging of three, wrapped individually in a reusable pouch including toilet paper for maintaining the hygiene. The brand is developing more products in the space to cater to the consumers providing them with a fuss-free solution.

Future Market Scenario (2024 – 2031F)

Female urination devices have seen a growth in recent years and will witness a surge in the upcoming years as well. The rise in demand could be seen due to its applicability in providing comfort to women in various situations. Innovations are being done to enhance the applicability of the product.

For instance, currently, NASA is conducting studies on developing female urination device solutions for women to create redesigned urination funnels to improve female urination experience during simultaneous operations in the space.

Additionally, innovations are being done in labs for collecting urine sample tests conveniently with the help of female urination devices. For instance, in January 2023, Withings announced the launch of U-Scan which is world’s first hands free product for the purpose of home urine tests. Thus, market has a positive trajectory and the demand for female urination devices will grow in future.

Key Players Landscape and Outlook

Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers and catering to their evolving needs.

Sirona Hygiene Private Limited launched a campaign, ‘Here For Her’, in March 2022, in partnership with Redbus.in. Under this campaign, the women representatives of redBus distributed the PeeBuddy Stand and Pee Funnels and PeeBuddy Toilet Seat Cover sample for free to female travelers. The product was distributed at the significant boarding points of the bus, and the relevance and usage of the product were explained to unfamiliar consumers. RedBus established kiosks at the prime bus stations in Bengaluru and Pune, India, from 6th March to 8th March for the distribution of approximately 10,000 kits to the female passengers with the intention of spreading the campaign to other regions as well in the country.